Your Home on the Internet
Your domain name is your home on the internet. It’s your online brand, it’s on your business cards, and it’s in your email address. You’ll be using it a lot, so it makes good sense to get the best one you can.
So what makes a good domain name? Starting with the suffix, a .com domain name is essential for a commercial business. Leave the .net and .org for networks and organisations.
If you’re doing business in Australia then a .com.au will be good to have also. You can put your website on either the .com or the .com.au, and redirect the other one, so both names will lead to your website.
www.example.com
www.example.com.au
Then comes the main part after the ‘www’s. If you can register an exact match of your business name, then that’s the way to go. If not, then you can be creative and use relevant descriptive or locality keywords. If you sell widgets, then www.examplewidgets.com could be an option. If your market is based in Maleny, then www.examplewidgetsmaleny.com would be a good choice.
Domain names can include a dash (-), however be wary of getting one in your domain name, as you will forever be reminding people to put the dash in, and if they forget then they may end up at another website instead of yours.
www.example-widgets.com
Keep it as short as possible, if your domain name is too long, there is more chance of forgetting or misspellings.
www.examplehasthebestwidgetsinmaleny.com
You can research available domain names on the Arrowsmith Websites Domains page.
November 13th, 2008 at 7:49 am
Great article. A succesful website is a powerful tool for any business and the key is knowing how to BUILD an optimized site to attract visitors, how to WRITE to sell effectively and turn your visitors into leads, and how to NETWORK your site on the web to maximize your website’s potential. I have written a blog with tips on how to make any website into a real success story. You can read my blog here: http://startasuccessfulbusinessonline.blogspot.com
December 6th, 2008 at 9:24 am
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