Content for your Website – Where to Start?
Saturday, April 11th, 2009
So you’re putting together the content for your website, and you’re wondering where to start. If you’re a small business, you’ll want to keep it as simple and to the point as possible, to make your website easy for people to use.
There are website conventions that have become accepted to the point that people expect certain items to be there and in the right place.
You should always have a ‘Home’ button somewhere near the top left, and you can guarantee if you don’t that people will say ‘where is the home button’.
You should always have a ‘Contact’ button linking to a page with all your contact details, it’s one of the things people look for, and most people in business want to make it easy for potential customers to contact them!
Another standard feature to include is the ‘About’ page. This is your opportunity to share your history and qualifications with visitors to your website, allowing you to build rapport and become less anonymous.
What you put in between the Home, About and Contact pages is the stuff that makes you different; it’s the products and services you offer.
This formula will make it easier for people to use your website, and if you’re in business, that’s good news.