If you’re wondering whether you should be using Twitter, here are 5 reasons why you should:

1. Follow trends – Keep track of what’s being discussed based on keywords
2. Make announcements – Use Twitter as part of your media strategy
3. Stay informed – Twitter has become the place where breaking news breaks first
4. Network – ‘Meet’ new people with similar interests and have (short) conversations
5. Generate website traffic – Always link back to your website when making an announcement

Not too long ago, self employed tradespeople and similar small businesses didn’t need a website. Things have changed. Now if your business doesn’t have a website, you’re probably missing out on potential customers and opportunities.

Take a plumber for example. Plumbers never used to need websites, people used the yellow pages or the classifieds in the local newspaper. Now people use the internet, and especially Google, to find and research services.

If you’re in small business and don’t have a website, then your competitors will get first go at getting the customer.

On your website you can educate your potential customers about your business, and let them know why they should use your services. You can use a promotional offer or specials to encourage enquiries, and you can include testimonials from satisfied customers to reinforce your message.

Tradies generally don’t require a complex and expensive website, just something basic that does the job well.

Fig Creative is offering a website package which is perfect for tradies. It’s low cost, super easy to use, and you can update it yourself with very little computer knowledge.

It has everything you need to get started on the internet right away, so you can start capturing some of those Google searchers!

Call 1300 775 182 to get started.

It can be challenging to get to the top of the search results for generic terms, such as ‘website design’. However, by combining keywords with a locality, you are suddenly targeting a niche and only competing with businesses in the same locality, and therefore have a much greater chance of ranking highly in the search results.

Local search is becoming more important, as people search for services when they are visiting a new area, and where people used to use the yellow pages, now they use Google instead. And with the increasing popularity of mobile phones with internet access, people increasingly look up services and directions wherever they are.