Remember phone books? You know, those big heavy things that take up all that room on your bookshelf.

They still get delivered to us each year, but they’ve started getting smaller, not bigger. That’s because more businesses are moving their advertising budget onto the internet.

That makes sense when you consider that people are spending more time on the internet, and the ability to search is literally at their fingertips. Younger people especially are more likely to search online, rather than get out the big heavy books and wade through all the pages looking for something that could be found virtually instantaneously using Google.

Those Yellow Pages ads aren’t cheap, and they have to be renewed each year. Ok, so a website is often not that cheap either, but a basic online presence can be achieved at less cost than a yellow pages ad, and can continue to work for you year on year, as well as being accessible the world over.

As people transition from spending time offline, to spending more of their time online, you should consider increasing your online marketing budget to successfully engage your online customers.

Well, the title may be an overstatement, as there are worse fonts out there. But none seem to be so abused as Comic Sans. Once you get to know it’s signature lines and curves, you see it absolutely everywhere.

That in itself should be reason enough not to use it. If you want your message to stand out from the crowd, try using a font that’s different to what everyone else uses.

It’s harder to read than most other common fonts, and from a design perspective, it’s bad news unless you’re under 12 year of age.