Every business needs a website, no matter what sort of business it is, or what size. At the very least, an Online Business Card style website will ensure a Google search will find your business, and allow you some control in how it is presented online.
Following is a summary of some different categories of business website.
Online Business Card Website
This is as basic as you can get, and should be the minimum requirement for your business.
- One page website
- Displays your logo and tagline
- Includes basic details such as address and contact information
- Can also include a brief description of products and services offered
Online Brochure Website
This is a more standard website for a small business, and will suit most businesses with basic requirements.
- Approximately five pages
- The home page will be sales focused and feature an overview of your business offering
- Products and services will be the main focus of the website
- A page about your business will be included, such as your team and history
- A contact page is mandatory, and can include a map and a contact form
Content Management System (CMS) Websites
For business with lots of information to be organised and made available, a database enables efficient storage and retrieval of information.
A CMS features an administration area that you can log into to manage the website content and pages. Often an administrative staff member will take on this role.
Using a CMS allows website management to become very efficient, and most feature:
- Search engine optimised web pages
- Document and image management
- User profiles
- Creating and saving draft pages
- Microsoft Word style toolbar to simplify rich text formatting
Blogs are great for generating traffic from search engines like Google. A blog can be a standalone website, or can be integrated into any other type of website.
Maintaining a blog requires some writing skills, and commitment to writing regularly, and on topic. Twice a day is fantastic, daily is good, weekly is fine, and monthly is the bare minimum. If you can’t commit to this schedule, then a blog is probably not for you.
Ecommerce websites are focused on selling products online, and usually feature shopping cart software and online payment systems.
They can be large or small, simple or complex. The products can be physical and require delivery by courier or post, or electronic with instant digital delivery.
Payment methods can be secure credit card, Paypal, direct deposit, and many more.
These days, virtually any kind of software you can imagine can run on the internet.
The great advantage of this is the ability to access it from anywhere in the world, you just need a computer and an internet connection, or a smart phone, such as an iPhone or Blackberry.
Another advantage is the data storage is in a centralised location, rather than on a multitude of desktop computers.