It’s a good idea to write regular articles, or blog, on your website if you want to increase traffic (and who doesn’t!).
If you do this, you can automatically send notification to your Facebook , Twitter and other social media accounts.
This way, everything you write gets sent out to your network, and links back to your website.
There are a number of ways to set up a system like this, for example, you can add the RSS feed from your blog to third party website Twitterfeed, which will then post updates to your Twitter account.
As more people spend more time in social networks, that is where you should be sending your content.