2010 will hardly be a revolutionary year for the web hosting industry. Nobody can say for sure, but it is hard to expect that there will be radical changes. In a sense, no news is good news. Similarly to almost any other industry, the development of the web hosting industry will be a function of the economy. This means that if the global economy finally manages to get back in shape, the web hosting industry will also benefit. However, even if the recovery of the economy doesn’t happen the way we like, here are some trends which will most certainly dominate in 2010:

• The wide scale adoption of virtualization will continue. Virtualization has already become part of the web hosting industry. Even now top 10 web hosting companies’ use a lot of virtualization but it can be adopted in many more web hosting companies, which are presently not using it. This will lead to cheaper website hosting, especially cheaper VPS hosting.
• SaaS will gain more ground. The SaaS (Software As A Service) model will conquer new territories – there will be more clouds not only because it is cheaper but also because this model is more efficient. Again, this will lead to cheaper website hosting, which is good for customers.
• Shared hosting prices will hit the bottom of $2-3 a month. The trend for cheap web hosting is endless but for some segments, namely shared hosting, the bottom is near. $2-3 a month from a major web host (i.e. a company from the top 10 web hosting companies) is reasonable and even though there are offers for even less, usually lower than that is at the expense of quality.
• Reseller hosting might become more popular. Reseller hosting is still relatively less popular than the other types of hosting but due to its benefits, such as that it could be a great form of cheap web hosting with many more advantages than just shared hosting, reseller hosting now finally stands a chance. However, since the major market for reseller hosting is web design companies and IT consultants, who later resell to their clients, the overall gloomy business climate might make it hard to find end clients to sell to.
• IDN’s will make their debut. One of the really new and exciting things in 2010 is IDN (Internationalized Domain Names). For many web hosting companies, which offer domain name registration in addition to web hosting, these domain names in world languages will become another source of income. Well, IDN’s will hardly bring in more money than the hosting itself but still it is something new for the hosting companies to try.
• Moderate to no investment in new equipment. 2010 will hardly be the year for major capital expenses. Even if a miracle happens and the economy starts its recovery, web hosting companies will be cautious to spend a lot of money on new equipment.
• Mergers and acquisitions. The process of slow enlargement of web hosting companies will continue but still since many of the Top 10 web hosts are small to midsized companies and bigger is not necessarily better, there is no reason to panic for one man shows and small companies with less than 5 or 10 employees in web hosting disappearing.

2010 might be the last year for the global recession but less optimistic predictions say it might not be so. Since web hosting is not a cheap industry, it is not possible to underestimate the money factor, which inevitably will block many projects. Still, even pessimists will agree that 2010 will be a quiet year for the web hosting industry and no major trouble is to be expected.

*This post has been submitted by a guest contributor.

If you’re wondering whether you should be using Twitter, here are 5 reasons why you should:

1. Follow trends – Keep track of what’s being discussed based on keywords
2. Make announcements – Use Twitter as part of your media strategy
3. Stay informed – Twitter has become the place where breaking news breaks first
4. Network – ‘Meet’ new people with similar interests and have (short) conversations
5. Generate website traffic – Always link back to your website when making an announcement

It can be challenging to get to the top of the search results for generic terms, such as ‘website design’. However, by combining keywords with a locality, you are suddenly targeting a niche and only competing with businesses in the same locality, and therefore have a much greater chance of ranking highly in the search results.

Local search is becoming more important, as people search for services when they are visiting a new area, and where people used to use the yellow pages, now they use Google instead. And with the increasing popularity of mobile phones with internet access, people increasingly look up services and directions wherever they are.

It doesn’t seem that long ago that watching a video online was a painful experience. Often it wouldn’t work at all, and when it did the picture was tiny and distorted.

Now, thanks to new technology and fast broadband, online video use has exploded. And with popular websites like YouTube, videos get shared amongst social networks and become viral, creating a buzz.

The future trend is for much more video on websites, including small business websites. You can use video to tell your story, make a sales pitch, and create a buzz around your product or service.

With the upcoming rollout of a national broadband network, internet television, or IPTV as it is known, will start to replace regular TV. Unlimited online channels, including many in high definition, will be the new standard.

Get ready for the new frontier of online video!

Here’s what happens when I Google “Arrowsmith Websites Maleny”:

Google provides a map and details about my business! That’s great, thanks Google!

When you do a location specific search on Google, often you’ll get a map and business details. This handy feature is even more useful when you are using a mobile phone to search for a business or service in an area you’re not familiar with.

Google your business and location and make sure your business is listed in this way. If not, you can add it using the Local Business Centre.

If your business is already listed, Google may have found your details on your website or a directory website and listed them for you. If so, you can correct the listing and add more information, even photos.

With Google becoming the main way people look for products and services, this is a simple and free thing you can do to help potential customers find your business.

One of the recent developments that have come with faster broadband connections is an increasing prevalence of software that runs over the internet, rather than being installed on your computer.

Non Cloud – Most people have used Microsoft Word or other similar office software products. You create documents on your computer and save them on your computer.

Cloud – With Google Docs, the software is installed on Google’s computers, and the files are saved on Google’s computers. You log in using your browser (internet Explorer, Firefox or Safari) to create and edit documents.

Also known as ‘Software as a Service’, the term ‘cloud computing’ comes from schematic diagrams of computer networks, where the internet is drawn as a cloud.

Some advantages of cloud computing are:

• Low cost – the software is generally free to use
• No upgrades are required – the software always up to date
• Automated backup – if your computer crashes, the files are accessible online
• Collaboration – many users can work on the same document, no need to email back and forth.
• Flexibility – You can work on the document from any location with Internet access, even your phone

Word processing is one example of cloud computing that you can start using immediately. But you can do almost all your computing in the cloud – email, accounting, customer relationship management, ecommerce, project management etc.