If you have an accommodation website, you want people to make a booking online, or at least make an enquiry, so you can follow up.
It’s amazing how many sites make potential customers hunt for ways to make contact! Here are some tips to maximise your enquiry rate:
- Put your phone number on every page of your website, in large text, in a prominent position such as top right. It’s best to use a 1300 number, but a landline is acceptable, including area code.
- While you’re there, include your email address. Make it something generic like email@example.com, rather than using a personal email like firstname.lastname@example.org.
- Then, somewhere on every page, include an enquiry form that will allow someone to easily submit an enquiry.
By implementing these tips on your website, you’re sure to increase the enquiry rate to your business, and therefore increase overall business.