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	<title>Arrowsmith Websites Sunshine Coast : Website Design Blog : Website Design Maleny : Everything You Need For An Effective Business Website &#187; Website Strategy</title>
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	<link>http://www.arrowsmithwebsites.com/blog</link>
	<description>Arrowsmith Websites : Website Design Sunshine Coast: Everything You Need For An Effective Business Website</description>
	<lastBuildDate>Fri, 03 Feb 2012 01:29:05 +0000</lastBuildDate>
	
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			<item>
		<title>A Website For Every Business</title>
		<link>http://www.arrowsmithwebsites.com/blog/2010/10/22/a-website-for-every-business/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2010/10/22/a-website-for-every-business/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 23:11:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=282</guid>
		<description><![CDATA[Every business needs a website, no matter what sort of business it is, or what size. At the very least, an Online Business Card style website will ensure a Google search will find your business, and allow you some control in how it is presented online.
Following is a summary of some different categories of business [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Print advertising is dead.</title>
		<link>http://www.arrowsmithwebsites.com/blog/2010/09/09/print-advertising-is-dead/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2010/09/09/print-advertising-is-dead/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 03:10:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=275</guid>
		<description><![CDATA[Well, it’s dying. Today’s expensive glossy ads that cost thousands of dollars end up in the bin tomorrow.
Whereas the same money invested online can provide greater returns over a much greater time period.
For example, you can advertise in the place that more people go to when they’re looking for something – Google.
And not only that, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging = Traffic = Business</title>
		<link>http://www.arrowsmithwebsites.com/blog/2010/07/22/blogging-traffic-business/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2010/07/22/blogging-traffic-business/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 23:11:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=261</guid>
		<description><![CDATA[The word ‘blog’ is a strange one. It’s been in use since around 1999, when it was shortened from the term ‘weblog’, or online journal.
Any business that wants to increase traffic to its website, and can arrange to write regular articles or updates, needs a blog.
On the internet information is king. The more you have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The social media buzz just keeps getting louder</title>
		<link>http://www.arrowsmithwebsites.com/blog/2010/03/06/the-social-media-buzz-just-keeps-getting-louder/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2010/03/06/the-social-media-buzz-just-keeps-getting-louder/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 06:59:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Trends]]></category>
		<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=218</guid>
		<description><![CDATA[Having a Twitter and Facebook page that’s regularly updated will bring more traffic to your website.
But just a minute, I hear you say, I don’t have time to go around updating all those websites – I don’t even really know what they’re all about!
Well, you don’t have to! What you do need is regular content, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Use a form, but watch the spam.</title>
		<link>http://www.arrowsmithwebsites.com/blog/2010/02/19/use-a-form-but-watch-the-spam/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2010/02/19/use-a-form-but-watch-the-spam/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 22:40:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technical Made Simple]]></category>
		<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[captcha]]></category>
		<category><![CDATA[capture]]></category>
		<category><![CDATA[forms]]></category>
		<category><![CDATA[humans]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[submit]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=207</guid>
		<description><![CDATA[Having a form on your website is a great way to get feedback from your visitors. It makes it easy for someone to send you a message, and they can do it from any computer, they don’t need to open their email program.
One problem with online forms is they attract spammers. Automated spam bots (bots [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Lead generation techniques to gain new business</title>
		<link>http://www.arrowsmithwebsites.com/blog/2010/02/14/lead-generation-techniques-to-gain-new-business/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2010/02/14/lead-generation-techniques-to-gain-new-business/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 21:28:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[capture]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[leads]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=165</guid>
		<description><![CDATA[Leads. You know, potential new customers. Leads allow you to deliver your sales message and hope that it works (that’s another story). But you need to generate the leads first.
Here’s three of the best lead generation techniques.
Referrals
Nothing beats this one. One of your happy customers has recommended your services to a friend or associate, who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Targetting &#8216;The Long Tail&#8217; to Increase Sales</title>
		<link>http://www.arrowsmithwebsites.com/blog/2009/11/21/targetting-%e2%80%98the-long-tail%e2%80%99-to-increase-sales/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2009/11/21/targetting-%e2%80%98the-long-tail%e2%80%99-to-increase-sales/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 09:09:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[generic]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[searched]]></category>
		<category><![CDATA[searches]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[specific]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=118</guid>
		<description><![CDATA[The term ‘long tail’ comes from the shape of a line chart that reflects the habits of groups of people when searching or buying.
Here’s an example &#8211; books people buy. The most popular books sell the most, and less popular books don’t sell as much, but there are many more less-popular books than popular books.
The [...]]]></description>
		<wfw:commentRss>http://www.arrowsmithwebsites.com/blog/2009/11/21/targetting-%e2%80%98the-long-tail%e2%80%99-to-increase-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s the buzz about Twitter?</title>
		<link>http://www.arrowsmithwebsites.com/blog/2009/10/24/what%e2%80%99s-the-buzz-about-twitter/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2009/10/24/what%e2%80%99s-the-buzz-about-twitter/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:04:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Trends]]></category>
		<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=110</guid>
		<description><![CDATA[
If you’re wondering whether you should be using Twitter, here are 5 reasons why you should:

Follow trends &#8211; Keep track of what’s being discussed based on keywords
Make announcements &#8211; Use Twitter as part of your media strategy
Stay informed &#8211; Twitter has become the place where breaking news breaks first
Network &#8211; ‘Meet’ new people with similar [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Websites for Tradies</title>
		<link>http://www.arrowsmithwebsites.com/blog/2009/10/18/websites-for-tradies/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2009/10/18/websites-for-tradies/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 23:06:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[tradies]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=104</guid>
		<description><![CDATA[Not too long ago, self employed tradespeople and similar small businesses didn’t need a website. Things have changed. Now if your business doesn’t have a website, you’re probably missing out on potential customers and opportunities.
Take a plumber for example. Plumbers never used to need websites, people used the yellow pages or the classifieds in the [...]]]></description>
		<wfw:commentRss>http://www.arrowsmithwebsites.com/blog/2009/10/18/websites-for-tradies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search</title>
		<link>http://www.arrowsmithwebsites.com/blog/2009/10/18/local-search/</link>
		<comments>http://www.arrowsmithwebsites.com/blog/2009/10/18/local-search/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 22:31:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Trends]]></category>
		<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[Website Strategy]]></category>
		<category><![CDATA[locality]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[services]]></category>

		<guid isPermaLink="false">http://www.arrowsmithwebsites.com/blog/?p=98</guid>
		<description><![CDATA[It can be challenging to get to the top of the search results for generic terms, such as ‘website design’. However, by combining keywords with a locality, you are suddenly targeting a niche and only competing with businesses in the same locality, and therefore have a much greater chance of ranking highly in the search [...]]]></description>
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