The internet has changed the world already, but as the internet continues to evolve, we can look forward to many more far reaching changes.

Back when the only way to connect was via a slow dial up connection, websites like YouTube were impossible, they had to wait for technology to catch up. As the volume and speed of data transfer increases, more things become possible, including things that haven’t been thought of yet.

Get ready for more regular use of the buzzwords eHealth, eBusiness, eLearning and eGovernment. These describe everyday activities that affect us all, that are moving onto the internet in a big way.

eHealth: With fast broadband, online diagnosis becomes possible, allowing medical data to be transmitted in real-time, and enabling patients to get consultations from specialists without moving from home. Patients will be able to get online consultations and remote monitoring from a distant hospital through high speed Internet connection.

eBusiness: Fast internet promises increased business efficiency and productivity. Online software delivery and backups deliver benefits like security and mobility. Virtual boardrooms reduce the need for travel, saving time, money and resources. New opportunities will create jobs in different areas, including regional areas.

eLearning: Access to world class education resources is becoming commonplace. Students can learn online at their own pace whenever they get time. People living in remote regions can receive knowledge from specialists and have conversations with the help of video conferencing.

eGovernment: Online government services allow citizens to interact with government agencies freely. Services like ATO and Centrelink can all be accessed at a time convenient to the user. In the near future online voting will become the norm.

Every business needs a website, no matter what sort of business it is, or what size. At the very least, an Online Business Card style website will ensure a Google search will find your business, and allow you some control in how it is presented online.

Following is a summary of some different categories of business website.

Online Business Card Website

This is as basic as you can get, and should be the minimum requirement for your business.

• One page website
• Displays your logo and tagline
• Includes basic details such as address and contact information
• Can also include a brief description of products and services offered

Online Brochure Website

This is a more standard website for a small business, and will suit most businesses with basic requirements.

• Approximately five pages
• The home page will be sales focused and feature an overview of your business offering
• Products and services will be the main focus of the website
• A page about your business will be included, such as your team and history
• A contact page is mandatory, and can include a map and a contact form

Content Management System (CMS) Websites

For business with lots of information to be organised and made available, a database enables efficient storage and retrieval of information.

A CMS features an administration area that you can log into to manage the website content and pages. Often an administrative staff member will take on this role.

Using a CMS allows website management to become very efficient, and most feature:

• Search engine optimised web pages
• Document and image management
• User profiles
• Creating and saving draft pages
• Microsoft Word style toolbar to simplify rich text formatting

Blog Website

Blogs are great for generating traffic from search engines like Google. A blog can be a standalone website, or can be integrated into any other type of website.

Maintaining a blog requires some writing skills, and commitment to writing regularly, and on topic. Twice a day is fantastic, daily is good, weekly is fine, and monthly is the bare minimum. If you can’t commit to this schedule, then a blog is probably not for you.

Ecommerce Websites

Ecommerce websites are focused on selling products online, and usually feature shopping cart software and online payment systems.

They can be large or small, simple or complex. The products can be physical and require delivery by courier or post, or electronic with instant digital delivery.

Payment methods can be secure credit card, Paypal, direct deposit, and many more.

Application Websites

These days, virtually any kind of software you can imagine can run on the internet.

The great advantage of this is the ability to access it from anywhere in the world, you just need a computer and an internet connection, or a smart phone, such as an iPhone or Blackberry.

Another advantage is the data storage is in a centralised location, rather than on a multitude of desktop computers.

I was reading an article (I wish I could remember where!) about the remuneration packages of the so-called ‘executive fat cats’, now a dying breed, or even perhaps dead after the subprime financial disaster.

The author used the term ‘handmade shoes’ in a derogatory fashion, suggesting that these super rich executives can afford custom made shoes, rather than the mass produced, made in China type that the rest of us get to wear.

That got me thinking about one of my customers, Gillian Pechey of Pechey Hand Crafted Sandals (www.pecheysandals.com). Gillian sells sandals from her website at a very reasonable price, to anywhere in the world. So you don’t have to be a top paid executive to be a proud owner of handmade shoes!

Business websites can be roughly categorised into three categories: brochure, ecommerce and hybrid.

1. Brochure website

This is for businesses operating in the ‘offline’ world, also referred to as ‘bricks and mortar’ businesses. They have a physical office or shop that they operate from, and they don’t sell goods or services through the internet.

A brochure website is simplest and most economical type of website; it can even be just a home page and nothing else. It’s an information source about your business – like a brochure that you would hand out to potential customers – that contains some sales and marketing copy and contact information.

A website for a restaurant could contain information about the style of food served, the location, operating hours, menus, how to contact or make a booking.

Increasingly, this is how people look for a business.

2. Hybrid Website

Businesses who operate a traditional ‘bricks and mortar’ business, but who also take advantage of the ecommerce possibilities the internet provides, are businesses that may have a hybrid website.

Diversifying your business to include an online component can introduce efficiencies and enable you to reach new markets.

Examples:

· retailer selling online
· banks
· newspapers

3. Pure ecommerce

With the explosion of internet use around the world, new business models have been appearing to take advantage of the new space.

Many businesses now operate purely in the online space, with no offline operations. This can be a very efficient way to conduct business, as ordering and fulfilment processes can be automated.

Examples:

· Google
· hotspotting.com.au
· eBay
· realestate.com.au