A very under used element of HTML 5 is
<odor>, which allows the user to sense smell through the browser.
This innovative feature of HTML is used widely by the perfume industry, allowing customers to sample the fragrances before purchasing. But it is all but ignored by the rest of the web, which is unfortunate as it can also be used to good effect on many other websites.
An obvious example is the online florist. Even though a photo is often enough for the customer to make a choice, give them a waft of rose or carnation while browsing to enhance the buying experience.
Online car showrooms can feature that ‘new car’ smell, restaurants can tempt visitors to their site with the aroma of fresh baked bread, and department stores can add baby smell to the baby goods section of their websites.
A whole new online industry is waiting to be developed in the aromatherapy field, with practitioners able to treat their patients online.
To help encourage it’s use, I am going to outline the specification in this article, and provide some examples.
The type attribute specifies the type of odor. If using an older browser without the latest infinite odor specifications, such as Internet Explorer 4 and Netscape 4, provide a fallback to one of the basic 7 odor types.
The 7 basic odor types are:
The intensity attribute types determine the strength of the odor, with the default value being distinct. The 7 intensity attributes are:
<p>What's in a name? that which we call a <odor type="rose, floral" intensity="distinct">Rose</odor><br>By any other name would smell as sweet.</p>
<p><odor type="grass, ethereal" intensity="strong"><img src="lawn.jpg" alt="Freshly mowed lawn"></odor></p>
<td><odor type="fried-food, musky" intensity="weak">Steak and Chips</odor></td><td>$19.95</td>
<td><odor type="wet-garden, camphoraceous" intensity="strong">Caeser Salad</odor></td><td>$14.95</td>
<td><odor type="sugar, pepperminty" intensity="very-strong">Ice Cream Sundae</odor></td><td>$9.95</td>
Caution: setting the intensity to intolerable and the type to putrid may cause users to fall unconscious while visiting your website.
Contact Arrowsmith Websites to enquire about enhancing your website with smells.