Well, it’s dying. Today’s expensive glossy ads that cost thousands of dollars end up in the bin tomorrow.

Whereas the same money invested online can provide greater returns over a much greater time period.

For example, you can advertise in the place that more people go to when they’re looking for something – Google.

And not only that, you can target your ad to only those who are searching for products or services that you provide.

Then, you can link your ad to a page on your website that’s designed to generate sales or enquiries. That way you get instant, measurable feedback from your investment.

And with the wealth of statistics that are generated from this process, you can tweak your advertising campaign in real time to increase the return.

Once the campaign is making a profit, you can increase your investment, increasing your profit in the process.

For more information, or a free consultation regarding advertising online, contact us today.

If you have an accommodation website, you want people to make a booking online, or at least make an enquiry, so you can follow up.

It’s amazing how many sites make potential customers hunt for ways to make contact! Here are some tips to maximise your enquiry rate:

• Put your phone number on every page of your website, in large text, in a prominent position such as top right. It’s best to use a 1300 number, but a landline is acceptable, including area code.
• While you’re there, include your email address. Make it something generic like sales@yourbusiness.com, rather than using a personal email like yourname@gmail.com.
• Then, somewhere on every page, include an enquiry form that will allow someone to easily submit an enquiry.

By implementing these tips on your website, you’re sure to increase the enquiry rate to your business, and therefore increase overall business.

Leads. You know, potential new customers. Leads allow you to deliver your sales message and hope that it works (that’s another story). But you need to generate the leads first.
Here’s three of the best lead generation techniques.

Referrals

Nothing beats this one. One of your happy customers has recommended your services to a friend or associate, who then contacts you. This is great, as there is already a level of trust in place, and you can generally go ahead and do business. Don’t forget to thank the person who gave you the referral! To get more of these, keep giving the best service to your customers.

Online Advertising

Google dominates many things in the internet space, and online advertising is one of them. Google Adwords is a guaranteed way of getting people to your website. And not just any people, but ‘qualified leads’, that is, people who are already searching for what you offer.

Once they get to your website, you want to make sure it has been set up effectively to capture the details of the lead, so you can follow up.

These cost money, but the idea is to ensure a return on your investment. You can do this by consulting an expert and creating an online advertising plan.

Capture form

This ties in with online advertising, but it’s also very relevant to just about any business website.

Wouldn’t it be great if you could get the name and email address of most of the people who visited your website? You could build up a database of those contacts and then market back to them.

A capture form is a small online form, placed in a prominent position on your website, and usually offering a free download as an incentive to complete it.

It is a totally automated process, including a personalised response to the lead.

Summary

I can’t help you with referrals, they are entirely up to you. But the combination of online advertising and a capture form is something that requires expertise to set up correctly, and Arrowsmith Websites can put you on the right track. We aim to generate more than $1 for your business for every $1 spent, and increase that profit over time.

Contact us today for a free consultation.